---
title: "The Rise of Content Intelligence: A New Era of Innovation In ECM"
description: "Insights from the 6th Annual Content Services Pulse Study, 2025 Edition"
url: "https://www.hyland.com/en/resources/analyst-reports/forrester-pulse-innovation-ecm"
lang: "en"
published: "2026-07-09T16:05:30.886Z"
---

# The Rise of Content Intelligence: A New Era of Innovation In ECM

Enterprise decision-makers are increasingly embracing AI as the key player in mitigating content management complexity, supporting knowledge work and driving new value. In fact, **64% report their organization has noticeably transformed its content management approach with AI**, a 21% increase since 2019.

Additionally, **74% expect AI to have a major impact on their ability to meet their priority content management objectives** , signaling AI’s growing potential in future planning and development.

In The Rise of Content Intelligence: A New Era of Innovation In ECM, a 2025 Hyland-commissioned Forrester Consulting study, learn more about the current state of ECM and content intelligence integration.

Discover:

- Top challenges businesses face when tapping into content intelligence and how to overcome them
- How modern content services products synchronize workflows, improve governance and elevate business outcomes
- Key recommendations on actionable strategies for AI-readiness, content intelligence implementation and workforce transitions

How can enterprises transform their content intelligence aspirations into action? This study provides answers and much more.